Projects

demand generation

Google Cloud for Startups

Drive long-term engagement through lead generation, demand capture, and pipeline acceleration using newsletters, events, webinars, and other customer touchpoints  

GO

WEB CONTENT

Geltor

Distilled scientific concepts into messaging driving B2B sales of biodesign platform for plant-based collagen and elastin products, as part of website redesign

OPEN

UX Writing

Vida Health app

Created user experience-focused programmatic content for desktop and mobile app providing health coaching services

VIEW

BRAND STRATEGY

Fluidigm

Authored Brand Messaging Guide as part of an overall rebranding campaign to ensure consistent communications flow from a common understanding of the company’s purpose and value proposition through marketing, sales, customer experience, and email channels  

VIEW

ADVERTISING

Wells Fargo

The Community Support and United Way Campaign raised $89 million to support 30,000 nonprofits, charities and schools

VIEW

BLOG

Google Cloud Marketing

Develop content strategies and write daily announcements informing customers about the value of AI, machine learning, data analytics, security, and other technology releases

GO

INBOUND MARKETING

Wine.com

B2B and B2C customer experience and content for the world’s largest wine store

READ

WEB DESIGN

Google Cloud Sales Ops

Wrote and built Cloud Sales Play Architecture website enabling sellers to close deals using programs, promotions, and offers developed for customer success

GO

UX DESIGN

Twinkl

Built wireframe prototype for mobile app as part of a Stanford UX Design certification capstone MVP product

LOOK

Content Strategy

Fluidigm

Feature articles, KOL spotlight interviews, and biotech news stories covering insights into health and disease

VIEW

RETAIL

Restoration Hardware

Catalog and digital product page editorial for luxury home furnishings retailer

LOOK

OUTBOUND MARKETING

Fluidigm

Customer newsletter featuring KOL spotlights, webinars, events, and product launches

OPEN

EMAIL MARKETING

Kendall-Jackson

Emmy Award-winning CBS TV series Undercover Boss features President Rick Tigner’s quest to reconnect with the winery’s founding values

READ

VIDEO

Stanford Develops Immune Fitness Test  

Researcher Brice Gaudilliere discusses the groundbreaking science behind a pre-operative test predicting surgery recovery

WATCH

CMS

Google CloudHub

Created and published content to digital repository, distilling complex programs into simplified messaging organized by solution to inform Cloud teams

LOOK

SOCIAL MEDIA MARKETING

Neuroplastix

Find the Neuroplastic Transformation Workbook and Neuroplastix on Facebook and Twitter

VISIT

LONGFORM

Cracking the Immunity Code

Thought leadership interview highlighting Oxford researcher insights made using Polaris "10 postdocs in a box" technology

LEARN

INTERNAL COMMUNICATIONS

’Digm Time

Impactful employee newsletter communicating global trainings, product launches, tools, events, and commercial bulletins

READ